5 Strategies for Selling in a Tough Market

1. Believe you can and stay positive!

One of the problems with all of this talk about recession is that once people believe there is going to be a recession they start to feel negative about their business prospects and only tend to see what they believe rather than believing what they see. Once you believe that there is going to be a recession you tend to only notice articles, comments and statistics that support your beliefs.

What's more, your negative beliefs quickly affect your outlook and the way that you feel about your business prospects.

If you thought 2008 was going to be a great year for business, your best year yet; how would you feel?

Conversely, if you thought 2008 was going to see a major recession and that it was going to hit you and your business hard; how would you feel?

Mighty different huh? And remember, nothing's changed here other than your belief. Having a positive and supportive belief structure is essential if you want to succeed in any market but it is vitally essential if you want to keep on selling in a tough one.

Having a winning belief system does not mean that you need to be deluded however! In the middle of the darkest recession you don't want to have your eyes shut! But you have to understand that in a downturn clients want to partner with the best companies. Suppliers that they can rely on. Suppliers that support them. Suppliers who are going to be around tomorrow. And if your competitors struggle, that means more sales and more business for you.

2. Get proactive

You need to be more proactive. Much more proactive. You need to do more marketing and more selling. You need to attend more events and do more networking. You need to do more promotion and more canvassing. You need to increase your sales activities, maybe dramatically.

In a recession many companies cut their sales activites. They figure, "If we're not going to sell anything, what's the point?" Many individual salespeople do this too.

Cut your activity, cut your sales. You're a living, breathing, self-fulfilling prophecy! You believe there is not much business out there, so you feel negative. That in turn affects your activity and your activity destroys your sales results.

Even if there is not as much business out there, then you need to be more active, more focused and more targeted. If your competitors are easing off a little, now is the time to up the anti and grab your share of the market. Even if there is a blip, you will be strongly placed when activity picks up.

One of my friends went down to our local estate agent this week to put his house on the market. He was told that maybe he should wait as he might not get the price he wants right now. They told him the market was quiet and that might not be able to sell the house at all. Better to wait for the market to pick up. I walked past their offices later on that day. They were all sitting, chatting and drinking coffee. They were probably moaning about what a bad year it's going to be. If I's have been in that office, I'd have taken my mates house on and I'd have been on the phone drumming up some viewings. 50 calls, 100, calls, 500 calls... Whatever it takes. I'd have found someone.

Talk about killing your own market! If you see less business then you need to do more sales and marketing, not less. That's common sense.

3. Sharpen your sales skills

If a workman needs a spade and a farmer needs a horse; a boxer needs a defence and a chef needs a recipe; what do salespeople need? The answer's obvious - it's sales skills.

Most salespeople do not spend enough time working on improving their sales skills and techniques. Sales training and development is not something that many salespeople spend their time on out of choice. Perhaps they can get away with this in a booming marrket when sales are easy. Perhaps not. But things will always change if the market tightens. Sales success will go to the salesperson who really understands why people buy and can help people make the right business decisions. Salespeople of this calibre stand to benefit from possible changes ahead because there will be more business for them as their competition falls by the wayside.

Sales will not go to the journeyman salesperson, the mediocre wannabee or the 9-5 order taker. Salespeople like these could well be in for a rough time.

When did you last read a sales training book on selling? How many sales training audios have you listened to over the last month? How many sales training seminars have you atteneded in the last 6 months? For 80% of salespeople reading this, the answer is zero.

4. Improve your service and focus on relationships

As I write this many companies will be working out how to cut corners. They will try to save money by tinkering with their business offerings. They will try and eek extra profits out of their clients by cutting the bells and whistles from their offerings. This is not a good idea. A Swiss cow with no bells is just a cow and no-one would send postcards of them home!

If business is tight you want to be wowing your clients with the best service that they have ever had, from you or from any of your competitors. You need to be going the extra mile. If a recession bites many companies will try and discount to survive. They probably won't (survive), but you don't want your clients going to them as they try to keep their heads above water! You need to "lock in" your existing clients now so that they won't even think about going anywhere else.

Spend time with your clients. Build stronger relationships with your clients. Make sure you truly understand them, their concerns and their businesses. Find ways to help them and add value over and above what they could have ever expected.

5. Leverage your efforts

In a soft market many salespeople only chase the easy stuff. They don't chase the tough stuff. They're doing ok, they don't have to. They're making sales right?


Most salespeople have all sorts of opportunities which they squander every day and every month because there are seemingly easier things that they can be doing. This is particularly true in an industry or a company where leads have been relatively easy to come by, where sales targets are relatively soft (I could tell you which industries but I'm not going to) or where salespeople are overpaid so don't crave the business (again, I'll keep this to myself!).

In a tough market you must leverage all of your efforts. This is basic sales 101 and should be stuff that you do every day anyway... Here are just a few ideas.

Always ask for referrals. Referrals are great business but most salespeople do not ask for them because clients often say no. Learn how to ask for a referral properly and then build asking for a referral into your sales process and ask for one every time.

Upsell and cross-sell. Whether though laziness, lack of knowledge or lack of ability many salespeople sit on accounts where there is so much more business than they are currently leveraging. Extending your business with existing clients will not only make you more money, it will also strengthen your relationships with and value to them and their businesses.

Contact dormant accounts. Most companies have hundreds if not thousands of "dormant" accounts. There may be multiple reasons for this from changing business practises to fall-outs with the client. Dormant clients may well be redeemable and may have been "lost" purely because someone forgot to ring them or a salesperson moved on. Get in touch with them!

Follow up on all leads. I recently contacted 5 health insurance companies over the web. Only one replied. You should not be burning leads like this in any market. Follow up on all leads professionally using a proven sales system like the ones I teach in my sales training seminars and programmes and you will close more business. New business is the lifeblood of any business in any market.

So there we are, 5 tips to help you to sell in a recssion. This year may well prove to be an interesting year for some businesses and individuals. Some of this will be down to the market itself. Much of it will be down to you and how you react and respond to what might be a challenging year.

Seven Service Principles Guaranteed To Create Raving Fans

“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”

Sam Walton, Founder of Wal-Mart

Sam Walton lived a life which displayed everything he believed in. Over the years, especially since Wal-Mart became a publicly traded company on the stock market, Sam’s vision and philosophy have slowly been forgotten. Although Wal-Mart may not offer the greatest customer service today, Sam’s words on the importance of customers to any business are timeless.

If business was to be compared to a car, customers would be the fuel. No fuel and the car cannot go anywhere. No customers and the business cannot go anywhere.

All businesses have some kind of customers. The philosophy behind the content in this article is just as applicable to personal relationships as it is to customer service in business. Although we are conditioned to believe our personal relationships are different from business relationships, in the end it is all the same; how you deal with people. Whether it is in your personal life or business, the principles shared in this article will benefit anyone who is willing to apply them in their situation.

Some have other businesses as customers, other have the general public as their customers. There are also internal customers and external customers. Internal customers are employees and external customers are those who your employees deal with. Keep your internal customers happy and they will naturally be compelled to do everything they can to keep your external customers happy.

This article deals with external customers and seven proven customer service principles which are guaranteed to create raving fans. Raving fans are customers who are so enthusiastic about doing business with your company that they become walking, talking billboards advertising and raving about your products and services to anyone in need of them.

The essence of creating raving fans out of your customers lies in going back to the basics. That’s right, simple strategies which are timeless and guaranteed to create astonishing results.

Also, it is crucial to realize that all successful businesses offer massive value to their customers. Creating products and services which efficiently and innovatively solve problems adds tremendous value to a person or business. This same value is what gets turned into an equivalent amount of profit.

Here are seven proven customer service principles guaranteed to turn the customers you have now and those to come in the time ahead into raving fans. This will naturally create an upward spiral of growth for your business since these very customers will happily share their great experience with your organization with countless others.

Keeping your word is where it all begins

When you say you were going to do something, customers expect you will do it. Since it is the norm for companies to make promises and not keep them, any business which is adamant about keeping their commitments to their customers is warranted to stand apart from the herd. So next time you are telling one of your customers you will do something, make sure that you do it no matter what happens.

Keeping your word with the customers allows them to be able to trust you. Trust is the essential ingredient to any successful long term personal or professional relationship. It is the foundation upon which everything else is built upon. Not just in business, but in general in relationships in life.

Always be honest and tell it like it Is

Your customers are people just like yourself and have more common sense than most businesses are willing to admit. By being honest and telling your customers the truth, you are much more likely to get a positive response to any situation. Given the current technological dynamics of our existence, a customer or client can very easily interact with others and get to the bottom line quickly.

The Internet is and has been changing the way business is conducted around the world. If you say your pricing is the cheapest and customer service the best, it is only a matter of minutes before this can be verified by interacting with others in a global economy. A prospect can do five minutes of research on Google and find out if you are telling the truth or just blowing smoke.

Always think proactively, looking around the corner

Everything in life is a dual creation. What that means is first we create any idea, service, or product in our mind. Once that is done, we then create its physical manifestation in the physical world. Thus it is totally accurate to say that if we wish to change our physical reality, we must first change our mental reality.

Thinking proactively when it comes to customer service boils down to addressing concerns PRIOR to you having to hear from the customer that something needs to be done. A simple example is an Internet Service Provider informing their clients that a necessary upgrade to computer services infrastructure will temporarily disable Internet access on x day at x time. It is simply amazing how much thinking proactively can benefit the bottom line of any organization not just when it comes to customer services, but also business strategy in general.

Deal with problems as best you can yourself, never passing the buck

My greatest mentor once told me that he met a billionaire, that’s right, a billionaire, who shared with him that “until a person realizes problems are a normal state of affairs, they have not even begun to mature yet.” Whether you wish to admit or not, problems in life are just as much a part of reality as eating, breathing, and walking. A person can certainly structure their life in such a manner that they can minimize those problems; however when the problems do arise they must be dealt with.

The best way to deal with any problem is THROUGH IT. What that entails is when problems arise; you simply stop and evaluate what is happening. Based on your evaluation, the problem is then to be addressed according to a chosen plan.

When a customer calls or walks in with a problem, it is an absolute opportunity to solidify their trust in your organization and prove that they can count on you to get it fixed. The first step is simply clearing up the facts and getting to the bottom line of exactly what needs to be addressed. Once the problem is clearly understood, it can be eradicated. The more authority your employees have to address customer problems, the better it is since nothing upsets customers than being passed from department to department when dealing with a problem.

There is no point in arguing with a customer because it is a lose/lose situation

The best way to deal with an argument is to downplay its confrontational aspect and direct all energy and attention towards a solution. What can be done to make the customer feel happy and cared for.

A customer can totally be wrong; however most of the times they simply need education to better understand the situation at hand.

It is also very important to separate an objective argument from a personal attack. If a person is frustrated because a product or service has not lived up to its standard, it is essential for your company’s representative dealing with the customer realize that the customer is upset at the situation and not at them personally. Often arguments turn personal when the people involved had nothing in the creation of the problem being argued about to begin with.

Accept your mistakes, learn from them, and do not repeat them

My greatest mentor, who is a professional drag racer at heart, also shared with me that in professional drag racing “the one who makes the least mistakes wins.”

We all make mistakes. Some of us accept that we made a mistake, evaluate the situation, learn the lesson and move on, while others get stuck in a never-ending state of denial. “What did I do wrong? I am not responsible for it!” is a common theme in their life.

Acknowledgment always precedes resolution. When a company’s customer service representative is dealing with a situation where a mistake has been made by the company, the best thing which can be done is taking ownership of the issue at hand. The anger and emotion around any issue can be minimized by admitting fault and diverting all energy towards a resolution. Customers are normal people just like the rest of us and when they hear that a mistake was made, and that you apologize for it and focus on the solution, the energy balance shifts from being upset to feeling content that the issue at hand will be professionally addressed.

You may have heard before “when you lose, don’t lose the lesson.” There is always something to be learned from any situation in life. Your general attitude will determine how you look at life, which will bleed into any business you are a part of. With each mistake, it is essential to realize what went wrong, how it went wrong, and most importantly what can be done in the future to prevent the same situation from occurring.

Consistency is the name of the game for lasting success

If you do something once, great. If you do it twice, awesome. If you do it three times, brilliant. And if you do it over and over, consistently, congratulations my friend, if you happen to be doing things the right way, you are officially a success.

Repetition is a common theme for most of what we do in life. When the six customer service principles discussed above are practiced consistently, customers realize over time that the integrity of how you choose to run your business is unable to be compromised.

Always remember, people buy more so because they want to, than they need to (Why do you think the average family in the west has so much debt?). Similarly, customers do business with companies because they WANT to do business with.

If your customers truly believe that your company can be counted upon, not in times when everything is fine but in times where there are problems and challenges, they will choose to do business with you because they know that no matter what you will get the job done.

Superior Leader - Warren Buffet

Superior business leader and American investor Warren Buffett is often called “Oracle of Omaha” or the “Sage of Omaha” and philanthropist. (Wikipedia, 2007) Buffett is the CEO, and the biggest shareholder of the Berkshire Hathaway Company. Buffett’s has an estimated current net worth of approximately $52 billion in US funds. Forbes Magazine ranks Buffett the third richest person in the world in September 2007 behind Carlos Slim and Bill Gates.

Warren Buffett is known for his economical and plain lifestyle. Buffett still lives in the same Omaha, Nebraska house that he purchased in 1958 for $31,500 with a current value of $700,000. In 1989, Buffett spent $9.7 million of the Berkshire’s funds on a corporate jet. He jokingly named it “The Indefensible” because of his past criticisms of such purchases by other CEOs. (Wikipedia, 2007)

Warren Buffett decided to make a commitment to give his fortune to charity back in June 2006. Buffett’s charity donation is approximately $30 billion, which is the largest donation in the history of the United States. The donation was enough to more than double the size of the foundation with 83% of it going to the Bill and Melinda Gates Foundation. Buffett believed that his family had enough money to get started in life so Buffett decided to give his fortune to charity. Buffett’s annual salary in 2006 was only $100,000. In 2007, Buffett was listed among Time Magazine’s 100 Most Influential People in the World. (Wikipedia, 2007)

What makes Warren Buffett a good business leader? This is what everyone wants to know because Warren buffet is so successful. It all starts with leadership. Warren buffet is a true leader where his leadership makes a difference in the world. Leadership is very much related to change and Warren Buffett has the capabilities of leadership change to fit the changing world. Warren Buffett has repeatedly demonstrated the ability to map read in the irregular waters of change. Is Warren Buffett born a leader? The authors of this paper believe not. Experience and research has shown little evidence that an individual who comes to power is a “born leader.” Warren Buffett took the falls that any other leader has to take. Warren Buffett learned from his mistakes and turned his mistakes into a positive thing. Warren Buffett shares his leadership at all organizational levels and Buffett is empowered to share leadership responsibilities. In the world of business, many titles related to leadership roles are actively used in business and Warren Buffett wears those titles to make him effective in multiple leadership positions in business. Distinction between good leadership and good management is made often. Managers are made to be organizational, controllers and budgeters. Warren Buffett has leadership in all three departments and one must have these traits to be a good business leader.

Another important trait in Today’s business leadership is communication. Warren Buffet is a skilled communicator in all aspects of life. Communication is the real key of leadership. Skilled communicators have an appreciation for positioning in the business world. Warren Buffet is experienced at positioning himself at the right place at the right time. Warren Buffet has the understanding of the people he is trying to reach and what he can and cannot hear from the people. Knowledge of audiences’ needs and wants gives the orator the ability to listen. Warren Buffett is an excellent listener with the ability to convey his understanding.

When Warren Buffett talks, people listen. Warren Buffett can send a message through an open door and does not have to push the message through a wall.

Leadership is crucial to any successful business and good leadership is what Warren Buffett is all about. This is what makes Warren buffet a good business leader.

Mr. Warren Buffett’s investment strategies and course of leadership are shining examples of characteristics shared by cognitive theorists. Cognitive theory is an approach of explaining behavior through perception, anticipation, and thinking. Mr. Buffett’s continual approach of analyzing both possible investment choices, market trends, and the ability to place management resources of the right caliber in the right position has consistently brought this investor to the forefront amongst peers and the marketplace. At the core of every sound investor is a creative innovator.

Innovation demands creativity. Creativity in turn draws on our cognitive faculties, across the full amplitude from emotion to reason. In the number-heavy world of global investing, innovative thinking is critical. Innovative investors decipher future trends, spot likely winners by combining science (financials) with art (acuity and perception) and continuously mitigate risk. They assess user needs, product features, the proper deployment of money, professional organizational structures and risk management. (Kore Kalibre, 2006)

Mr. Buffett’s instinct and ability to interpret market trends is also held by tight reigns. Despite over 50 years of growth, Mr. Buffett always adheres to one of the most basic business principles: “…only compete where you have a competitive advantage. Warren Buffett refers to staying within your circle of competence. Social psychologists tell us, though, that we are prone to overconfidence when it comes to assessing our abilities…” (Arthridge, 2006) A man of Warren Buffett’s position and track record could easily be derailed to a sense of over confidence. The principle of only competing within your range of competitive advantage is a principle that can be applied to many other areas in life, and Mr. Buffett’s ability to work and live by this idea has allowed him to continue forward with minimal bruising.

By establishing the previous examples, the authors can reinforce the principles of cognitive theory in that Mr. Buffett behavior patterns are clearly dictated by thought processes, which include interpretation, analysis, and foresight. “As experiences and events gain meaning and value, the process becomes increasingly top down as the mind in (a) attempt at an orderly process influences perception though beliefs, goals and external process” (Gardener, 2007)

Warren Buffett’s is a self empowered leader, because he is loyal, sets goals, plans a strategy for achievement, and stays committed until he accomplishes his purpose. Up to date, he is the greatest stockbroker of all-time. He is a very conservative investor that prefers to invest in companies that sell name brand products that he uses. For example, Coca-Cola, Gillette Razors, See’s Candy, Gulfstream Jet, and GEICO are the major companies he invested in. In the nineties his assets quadrupled in less than five years. He is a smart investor that usually does not take big investment risks. For example, he will not invest in internet stock, because the return is unpredictable. He likes to invest in companies that he is sure will be successful 20 years later. He buys the company with the intentions of keeping it forever. Usually, the management team of each company is the same staff that sold it Warren Buffett from the beginning. He stays loyal to his partners, and the team workstheir best to keep him happy.

After Warren Buffett’s wife died, he decided to donate 85% of his money to charity. However, “he wants his money to be used the same year he donates it”.(Harris, 2006) The requirement will accelerate the process to help the world. According to Fortune magazine, five-sixths of his money will go to the Bill and Melinda Gates Foundation. This foundation which focus on finding cures for diseases that are common in poor nations. The rest of the money will be split among four other charities, that are each run by his three children and one that is in his late wife’s name.

Warren Buffett is not a huge spender. In fact, he still lives in the same house he bought 40 years ago. Warren “told ABC News “Nightline” that being born into wealth did not entitle his children”(Harris, 2006). In addition, he told Fortune magazine that, “A very rich person would leave his kids enough to do anything, but not enough to do nothing.”(Harris, 2006) In other words, he wants his children to work earn their money and value hard work and smart choices.

In the year 2006, Warren’s first annual donation to the Bill and Melinda Gates Foundation was $1.5 billion and the rest was divided among the four charities. He was the first person to make a donation better than Bill Gates, the richest man in the world. It seems as if Bill Gates and Warren Buffett set a good example and lead others to be more generous, because now the Barron Hilton has committed to donating half of his fortune to charity also. Barron Hilton is the founder of the Hilton Hotels and is worth $2.3 billion. Hopefully, a trend started among the fortunate to give to the less fortunate.

The personality of Warren Buffett ties to the Social Cognitive Level, because he tries to understand and make sense of other people. He observes the differences in social knowledge when dealing with people. Social cognition refers to making sense of ourselves, others, and how the information is used. In the sixties and seventies Albert Bandura and Walter Mischel were psychologists, studying personality development. They found that social learning and cognitive principles improve ones abilities to self-regulate and to follow goals. Warren investment choices were successful, because he conditioned his the way he processed information, choices, and expectations.


Escape The Internet Home Business Scams

by Ingrid Grzeskowiak

When you think about starting an internet home business, there is a good chance that you have visions of both overnight successes and scams that will clean you out of house and home. The truth of the matter is that when you are thinking about an online home business that the reality lies somewhere between those two extremes.

While the chances are extremely unlikely that you are going become a millionaire over night, you will find that you can also protect yourself from scams simply by being a little vigilant. When you are thinking about how to make money money online, you will find that real success is something that is attainable, but not without work!

In the first place, even when you are bursting withwork at home ideas yourself, and even when you have a good idea about what you want to do, you'll find that you are going to be deluged with information. There are lots of gurus and experts out there, and while you'll find that some of them offer good information that the vast majority of them are just trying to sell you something.

Don't listen to anyone who offers you overnight success. Remember that when it comes to internet marketing and internet home business that if it looks too good to be true, it usually is! Do your research and before you trust anyone, figure out who they've helped and how they are helping themselves.

When you are looking at earning a legitimate internet income, you will find that there are plenty of things that you need to know. Plenty of different companies will tell you that you don't need to be an expert or a specialist, but you will find that there are some skills which will make your transfer to making money online a great deal more straight forward. For instance, you will find that the more comfortable you are with computers, from making them display the page that you had in mind to using them to communicate with people, the better off you are going to be.

While it is true that you don't need to be a computer expert, the ability to use them and to get comfortable with them goes a long way. HTML and good skills with email and chat programs are practically essential.

Remember that when you are looking to run a business online that it is still going to be a business. Remember that you should consider the economy and what people are going to buy, and that you should have a real entrepreneurial mindset when it comes to figuring out how you are going to move your stock. Make sure that you have a good business plan, and that your strategies are ambitious, but well grounded.

At the end of the day, remember that there is no quick fix. You will find that starting an online business is hard work, but you will also find that if you enter into it with the right frame of mind that it can be quite rewarding. Remember that persistence and will power go a long way, especially when you combine it with some technical skills and a knowledge about the industry.

Take some time to think about getting involved with your internet home business; there is

a lot of opportunity there, and you will find that it can go a long way towards helping you live your dreams.

Income Opportunity for Home Based Business - Find the Opportunity That's Right for You!

by Tess Tackett

Are you looking for an income opportunity for a home based business that will allow you to work from the comfort of your own home? It's sometimes hard to come up with a good plan that will allow you to work for yourself. The most difficult part seems to be deciding on an income opportunity that suits your knowledge and interest. Here are some tips on finding the perfect home based business for you!

To begin with, you should decide what type of business you are interested in. Do you want to work online, making money with your computer? Or would you rather have something that keeps you in touch with the public? There are many options when it comes to home based business income opportunities.

The best thing to do before you begin is to write down your past experience, things you are knowledgeable about, and your interests and hobbies. Having an extensive list will help you decide what the best plan of action is for you. If you truly have no interests or special knowledge, you can learn how to do nearly anything you want online!

Here are some ideas for an income opportunity for a home based business:

1. If you want to make money using the internet, there are tons of options. Just a few of those include affiliate marketing, freelance writing, blogging and online surveys. There are many others, these are just a few that come to mind.

2. What are your hobbies? Do you enjoy making crafts? Maybe you are a great cook of love photography. You may consider starting your own catering or photography business. You can even make money testing new video games if your a big fan of playing games!

3. Think of something you would love to learn how to do. Bookkeeping, secretarial work and medical billing are all hugely popular options for making money at home. There are online guides and courses that will help you get started in any of these careers.

As you can see, finding an income opportunity for a home based business isn't really that difficult. These are just a very few of the thousands of options you have when it comes to working at home. Millions of people make their living from their homes, and there's no reason you can't do the same!

Are you ready to start making money for yourself, and stop making someone else rich? Think of all the perks of working for yourself - save gas, spend time with your family, work your own schedule. There's nothing like being your own boss! Learn more about finding an income opportunity for a home based business below.

Start Making Money Today 100% Money Back Guarantee

"Are You Ready To Make Thousands Of Dollars Every Week. Working Less Than One Hour Per Day." Bold statements, so does the Making Millionaires Online deliver on its promises or is it another scam delivering nothing. I like many bought the Making Millionaires Online after reading the sales page and liking what I saw. Firstly let me give you a very brief overview of the package. The package is currently the largest package being offered from the money marketing stable including a massive bonus items, the bonus items are not the usual rubbish you see in these type of offers, some of the bonus items that are given away are products that are being sold legitimately on their own for a higher price than the entire package. Currently if you buy the package, M.S the author is giving away a custom affiliate web site designed by one of his web designers and valued at $1400 absolutely free, although I am led to believe that this is a limited offer and could well be withdrawn by the time you are reading this review. The book itself is the most comprehensive compilation of ways to make money on the internet that I have ever come across. So does it deliver? In all honesty I would have to say yes it does, with the techniques of earning money fully detailed in each area whether you choose a pay per click advertising strategy or you go down the EBay Avenue you will make money using this guide. However, I realize first and foremost that the sales page is trying to sell you something and although I am earning substantial amounts each week using a technique from this book, it would be a blatant lie for me to say that I am doing this in less than an hour a day, I am spending more like 2-3 hours a day on the particular method that I am using, now in time as my skills and abilities increase this time may come down a little, but I don't think that it will go down to less than an hour a day. In Conclusion I would say that the bold statement "Are You Ready to Make Thousands of Dollars Every Week. Working Less Than One Hour per Day" is partly true, although for me it is the right part of the statement that is correct, you can earn thousands of dollars a week, however you need to devote more than an hour a week to achieve this. I would also add that to achieve the results I have attained, there has been effort on my part to make it work, this is not a click a button and make some money solution, but then I never thought it was, it does require effort on the part of the purchaser and then the sky is the limit. Visit The Website here:multimillionaireslife.com

How To Make Passive Income By Writing An E-Book

by Louis-Charles Martel

Passive income is something that every entrepreneur desires. It gives you the chance to profit greatly off of something well after your initial efforts have been made. Despite hoping to make this type of income, many still wonder how to make passive income online. This is where writing an e-book comes in handy.

Writing an e-book in an area you have expertise on is a great way to financially secure yourself in the future. You will be able to profit from the book the second you are finished writing it until you stop promoting it online. There is no better way to make money than by writing on a topic you have an interest in.

What many people do not realize is that you can write an e-book fairly quickly without the time and expenses it takes to self-publish or wait for a traditional publisher. As soon as you have written the book, you can have it online and ready for the world to view and purchase. You do not have to wait to see if it is sufficient enough to be made available to the world.

The first step to writing an e-book is researching your topic. You want to make sure the topic you are interested in has public appeal. The last thing you want is to spend hours upon hours writing a book that will not sell whatsoever. If you learn how to use keywords properly, you will be able to write your book in a way that it reaches the exact people you want it to.

As you begin writing the book, you want to organize your thoughts and ideas in a way that you can formulate a book that flows smoothly. Putting together an outline of some sort can help you place each idea in order so when you write the book you can go from one step to the next.

You want to think in terms of chapters. Think of an e-book like writing an expanded article. You are going to start with an introduction to set up what you are going to cover throughout the book. Then, instead of touching on each point in a paragraph, you may touch on each point over a few pages. This is where it becomes vital you do your research so you have enough to write about. Finally, you will conclude with an overview of what you have just gone over.

Once you have written your e-book, the final step of the process is promoting the heck out of it. When looking at how to make passive income online, consider writing an e-book. It can be done fairly quickly and will allow you to profit for the rest of your life from it.

How Much is Too Much?

by Andrew Michaels

I’m walking down a very long hallway at an airport—I’m sure this setting is familiar, given that it seems like all airports are nothing but a series of long hallways. As I stroll quickly by I see one poster after another lining the walls. You need to fill that space up with something, after all.
I move from one section of the airport to the next and see more and more of those posters, only they seem to be repeating. There are maybe seven or eight posters as most that just recycle over and over again. I pass by the same poster maybe five, six times at least.
Now, one could view this situation from two different perspectives. The first is that the repetition of the posters helps to make sure the topic of it sticks in my mind. The purpose of poster printing is to help a person remember a company name by seeing the color poster each time they go someplace.
But on the other hand I have to admit being a bit annoyed by the constant nature of the repetition. In the span of maybe ten minutes I’ve seen this poster five or six times. I’m finding myself being turned off by the constant poster views than anything else. And to confirm the point, no, I can’t remember the names of any of those companies, so you could say the poster didn’t do its job.
Now the difficult question needs to be asked: how much is too much? Had they put up only three posters instead of seven or eight in that airport would they have had a better chance of me taking interest? Are there some people who just need to see the poster that many times before they’ll finally remember the message?
There is no single answer to this question, and each industry is likely to be quite different. This means research is the only way to have a good feel for what will work for you and your poster printing.
A full color poster is going to be great at grabbing the eye, but when a person then sees the same poster in a short span of time five more times you might literally erode the initial interest they had. You’ve made your poster commonplace by too much repetition.
At the same time, even the most interesting poster can be forgotten if the person doesn’t see the company’s name enough.
My point here is less about giving you a solid answer, because as I said before, each industry will be different. However, knowing the issue exists is always going to be the first step towards finding a good answer. The next time you decide to get some poster printing done try to research how many posters will be needed to do the best job without being overkill.


The 'eVo'lution of Free Work at Home Online Business Opportunities

by: Chris Whiteley

Have you heard of ‘Project ePlay yet?

It promises to be bigger that MySpace and You Tube combined, and includes a fantastic twist on the theme of social networking. Social Networking sites (ie. MySpace, Facebook, Hi5) are becoming the most popular sites visited on the web today. On July 15th 2007 we will see a new force enter the arena of social networking that is promising to be bigger and better than all the rest

Project eplay has been making some quiet waves across the internet. Using the viral nature of the web and the power of affiliate marketing, the people behind ‘eVo’, or ‘Project ePlay’ are set to break some internet financial records.

How do they stand to make so much money from this site?

This new website is going to add a new element that has not been included in any other social networking site; games. Not just any games though. The included games will be skill based games where you can ‘put your money where your mouth is.’ You will be able to wager real money against your friends and win cash.

Here is where I got excited.

The creators of this site have taken a unique approach to ensure that their site will dominate all other social networking sites. All members that pre-register for free on the registration site will earn cash rewards for all of the friends that they refer and have an opportunity to earn a commission of every wager that is made by the people that you refer.

Imagine if you got paid for every friend you referred to Facebook or Myspace, or if you referred people to Party Poker before it was big and made a small percentage of their revenues. This is what the people behind ‘eVo’ are offering.

Why Free Internet Advertising Can Work For Your Business

by: William Hutchinson

When you first start your own business at home you are faced with the obstacle of how to promote it. If you don't have one you're going to need a website and you're going to need traffic coming to it. If money is an obstacle then you are going to need to find ways to promote your business for free. In this article we want to talk about free Internet advertising, and how you can do that to get traffic for your new business website.

The first thing to understand about marketing on the Internet is that if you do not have to have money to drive traffic to your website you're going to have to make up for that by investing time. This is one of the great things about the Internet, however. Anybody regardless of their present income status can start their own business at home and make it profitable by doing just a few different types of free advertising methods.

When we talk about getting traffic to a website we're talking about a visitor and a potential paying customer. Once they are on your site they can make a purchase therefore earning you a commission on that sale. So it only stands to reason that the more visitors that you have coming to your site the more opportunities you have to make a sale.

One effective method that has worked over the years and is continuing to work is known as article marketing. When you do article marketing you target a primary keyword and write your article around it. You then submit those articles to article directories where they are published online for other people to view.

The way that this can benefit you is when you write a quality article, at the end of the article you're allowed to create a bio box. This resource box is a short classified ad promoting yourself, your website and your new business. You're allowed to list your website address, and when people click on that they are taken to your website.

For article marketing to work you need to write a lot of articles and get those submitted to as many quality article directories as possible. If you don't have money to pay to use a submission service then you're going to have to manually enter those articles 1 at a time. This brings us back to what we talked about earlier, in terms of investing more time you do not have to have money to spend promoting.

Your goal with article marketing is to get your website address on as many potential pages as possible. This is known as getting a link back to your website or a back link. A back link is another free Internet marketing method. You need to get as many back links pointing back to your website is possible.

You can do this through free classified ads, forum marketing, blogging, social networking, and anything you can think of that allows you to get your website address on somebody else's website.

This summarizes free Internet advertising. You are going to have to be creative and you're going to be ambitious, but the more backlinks pointing to your site the more potential traffic you will have. The good news is when you start your own business at home the internet can help you promote it inexpensively.

Discover Financial Freedom with an E-book Home Business

by: Chris Robertson

Financial freedom can only be recognized with hard work, innovation, and a popular - but reliable - product or service. But with an Internet business, these three often get clouded with having almost too many opportunities. You can easily get discouraged when researching the overwhelming number of business venues that are available online. But with e-books, many small business owners are discovering financial freedom while offering long-lasting products of value.

E-books are electronic books that might contain graphics, photos, sound, and content relating to any subject. They can also contain links to various web pages for promotions or illustrations. It's very inexpensive to create an e-book, but yet people enjoy reading them every day. E-books are popular online because they are usually inexpensive or free and offer advice and tips on a variety of subjects. The subjects can be anything from "how to earn money online" to "how to start a home business." E-books may also cover more specific subjects such as "how to make money with a crafts business" or "cross-stitching tips for the beginner." The possibilities for e-book subjects are unlimited.

E-book Home Business Facts

Starting an e-book business means you are offering e-books for sale online to a specific target audience. You might sell only one or a few e-books, or you might even sell hundreds of them. The choice is yours, but of course, the more e-books you offer, the more chances you'll have to earn a lucrative income.

Here's how it works. You'll promote your e-books using various techniques such as an e-mail newsletter (e-zine), search engine promotions, paid ads, and other methods. Customers will visit your website to read your presentation. When they purchase one of your e-books, they will download it directly from your website or from an e-mail. You can even automate the entire process to make things easier on you and the customer.

The reason e-books are so successful for gaining financial freedom is because once they're created, you don't have to do anything except promote them. You can create an automated cash system that works 24 hours a day, 7 days a week. E-books can be sold and downloaded by your customers while you sleep!

Resell E-books to Earn Money

If you don't want to write your own e-books, you can also create a cash system and enjoy financial freedom by reselling e-books that others have written. With this type of home business, you will purchase rights to various e-books, sometimes hundreds of them, and resell them as your own products. Keep in mind that other companies will likely be selling these titles as well. But the Internet is so big, there's plenty of room for everyone!

Some companies provide business opportunities in which you'll receive a number of benefits along with hundreds of e-books to resell. These opportunities may cost a little up front, but are definitely worth the investment for starting your own home business. The e-book products alone can generate a very healthy cash system for years to come.

As with any home business, selling e-books will take some time to build and promote. But once the ball's rolling, you'll enjoy financial freedom and success like never before!

Promote Your Business Free Online

by: Tsuyoshi Suzuki

It is rather interesting that most people do not take free online marketing tools seriously. With the free marketing tools that I am going to list and explain here, you can create a whole online marketing strategy that will generate the amount of traffic needed for your website to start generating sales. If you have ever wanted to discover how you can use the BEST online marketing tactic to promote your Web Site for free, now it's your chance to learn the amazing tactic that I'm using on a regular basis to generate tons of instant visitors to my Web Site(s).

Free online marketing strategy you can create full aggressive campaigns to generate traffic and sales without having to spend any money. These are just a few free Internet marketing methods that can increase your web traffic by leaps and bounds if you spend the time to implement and manage them. Are there any free systems that work? Yes, I’m please to say that there are and I’d like to introduce you to free marketing methods that really work and that you can implement on your own.

This is not to tell you that you are better off only focusing on plain free Internet marketing techniques. As you read this discussion of some of the free and near-free marketing techniques available today, you may want to consider trying them for yourself. Anybody planning an online marketing campaign should look very carefully at the so-called free marketing tools and options, the effectiveness of some of the techniques will surprise them.

Instead of all the headaches and extra work that has to go into mini sites, many smart online entrepreneurs use free marketing articles. Much of the free online marketing is just a big waste of time, and often generates a ton of mail soliciting YOUR business. One of the best ways to get free web site marketing is to get your web site’s link, with title and description, placed on other websites.

Another way people use these free methods are to embed their affiliate links and product links into them so that readers will click on them and thus get more website traffic to their websites and make money when these get converted into sales. Another benefit of online marketing articles is that it helps to generate more links and traffic to your website. The power of article marketing is obvious, and if you are a website owner, you should certainly be using it to drive free targeted traffic to your website.

One of the best and most powerful ways to drive targeted traffic to your website and to make sales is through Article Marketing. The next way to drive free targeted traffic to your website is to include a link to your site and small ‘hook’ in your signature. Each article you have published is excellent advertising for your website as at the end of your article you will have printed an 'about the author' section (also called bylines), this advertises you and your website and builds free traffic to your site and credibility for you if your articles are of good quality.

Remember: People (customers and employees) + Package (your Face to the Customer) + Brand (who you are) = Marketing Success. Online marketing articles are one of the best ways to market your business on the internet.

Home Business Owner's Guide to the Free Money Making Opportunity

by: Chris Robertson

A home based business must be built on a solid foundation to succeed. When you hear the words "free money making opportunity" you might think it's too good to be true. But in reality, there are many legitimate free money making opportunities that enable you to sign on for free and earn a profitable income from your efforts.

Keep in mind that when a program is free to join, this doesn't automatically mean a free ride. It means you don't have to sign up with a fee to sell their products or their money making opportunities. You can become a promoter of their offer without paying to join. This differs from many network marketing opportunities in which you must pay to be a member or pay to promote their products.

Key Elements of a Free Money Making Opportunity

The key elements to look for in a free money making opportunity are: it's absolutely free to join with no fee now or later; it's a program with a reputable company with a good track record on payments and customer service; it's something you can easily incorporate in your daily schedule and still earn money online. The opportunity should allow flexibility but should also have set guidelines that are explained clearly up front. These guidelines are meant to help you understand the system and know your limitations in promoting their products.

Types of Free Money Making Opportunities

There are many different ways to make money on the Internet. If you have an existing Web business, you might consider selling advertising on your website. Some types of advertising opportunities include contextual ads (such as Yahoo Content Publishing or Google AdSense), banner advertising, e-zine advertising, or pay-per-play ad slots (ads heard on your site, but not seen - for branding companies). With this type of Internet business, you'll earn website money every time you receive a visitor or click through on your site. The more targeted traffic you have, the more you'll earn.

There are also affiliate programs in which you earn money for promoting someone else's products or services from your website. Some programs will set up a website for you so all you'll have to do is promote the Web address they give you. But beware of programs that offer duplicate sites to hundreds or thousands of affiliates. This could hinder your promotions because the competition will be very heavy.

How to Earn Money on the Internet

With a free money making opportunity, your monetary risks are minimal. You'll want to focus on how to promote the business effectively while spending the least amount of money on advertising. Once you find a great business or advertising venue, do research on promotion methods. Some of the most popular are paid searches through major search engines, banner or e-zine advertising, online auctions, article ads, online malls, traffic exchanges, pop-up advertising, and press releases. Test each avenue to find the ones that are effective for your particular business. And remember, no two Internet businesses will be the same.

Once you find some promotional methods that work, then start finding ways to earn a residual income from your efforts. Residual income might come in the form of advertising on your site where you receive monthly checks, affiliate programs that pay over and over for the same customer, or even opportunities where you can earn a lifetime monthly, quarterly, or yearly commission as long as the customer remains with the company.

With a free money making opportunity, you can sign up without worries of losing an initial investment. So start searching online today for that perfect home based business!


Do You See Failure or Success?
by: Heather Dominick

I remember attending a meditation workshop with Mark Epstein, a well-known 'Buddhist psychologist.' He told a story about a meeting he had with Ram Dass, spiritual teacher and author, where Ram Dass had asked Mark Epstein about his work with his patients. As Mark talked about his work, Ram Dass interrupted him and asked, "Do you see them as already healed?"

I was so struck by this story. As a coach and healer of businesses, I saw the clarity in this question. So often as solo-service professionals it is easy to focus on our success by looking at ourselves (what we are doing, creating, visualizing, etc.), but the results are incredible when we turn the focus on those that we serve.

What do you see when you look at your clients or customers? Do you see failure or success?

When I worked as a high school teacher--in moments when my students were working on their own--I would say to myself, "The light in me sees the light in you." I really felt that. I could see my students succeeding long before they could see it or could even venture to believe it. However, I knew as their teacher it was my duty to hold that vision and energy for them and then guide them through the action steps of getting there. It always worked. I have countless high school teaching success stories.

I see that same (if not more--I've learned a lot in the past few years) success for the private and Boot Camp clients I work with now. I literally see them as a successful magazine owner, professional organizer, coach, meditation expert, Feng Shui practitioner...and the list goes on. It continues to work.

I ask you to begin to apply this to your own business. Here are 3 steps to begin SEEING success in those that you serve.

1)Change the way you look at things and the things you look at change.

In Dr. Wayne Dyer's book, The Power of Intention, he sites that, "It turns out that at the tiniest subatomic level, the actual act of observing a particle changes the particle." This is a clear example of energy affecting energy. If I look at you and see your success, then you begin to create more of and be success! How great is that?

So when speaking to a prospect, customer, or client, instead of questioning your abilities (wondering if you'll get the sale or joining them in their woes), the most powerful action you can take is to change the way you are looking at the situation. See them as happy, joyful, peaceful, well, successful...and more. You will be effecting a change that will result in more success and abundance for the both of you. (It feels so much better than worry and doubt!)

2)Be constantly giving.

The energy of success is constantly giving and the supply is limitless. When you can come from this place in your own business, you begin to attract more into your life.

I know when I first heard this, it was hard for me to grasp. Mostly, because I used to come from a place of giving, but have one eye immediately on making sure that I was compensated and at the same time convinced that I wouldn't be. Guess what? I wasn't and I felt a whole lot of resentment at the same time.

When I shifted my attention to giving for the sake of the success of those that I was serving and simultaneously confidently took care of what I needed for myself and my business (instead of waiting for someone else to do just do it), there was more success ALL around.

3)Detach from the outcome.

When you are able to SEE success, you don't need to be attached to the outcome because you KNOW that it's going to be successful. Whenever you are caught up in accumulating (I have to get this client; I have to sell to this customer), then you lose sight of what your main goal is--to see the success of those that you serve.

Find out exactly what's going on for the person that you're speaking to. Ask them and ask yourself, what do they need? The answer to this question is usually multi-layered. (For example, prospects that come to me may need more income from their businesses, but they also need to move through the blocks they've unconsciously set up for themselves that's keeping them from getting more money). So, you then SEE them as getting their needs fully met and begin the process of working with that person, so you can help make it happen.

Call To Action:

1) Ask yourself, how do I see my prospects, clients, or customers? Be honest. Just let the answer come. No judgment. It will give you a lot of information.

2) With whatever answer you get now, ask yourself, "How can I improve?" How can I see this situation differently?

3) For one day focus only on those you serve and their success. Write down the difference in how you feel, the results that your clients get, and anything else that pops up.

Tips for Prescribing a Future for Your Business
by: Adele Sommers

Are you wondering what the future holds for your business? Whether you want to predict your future or prescribe an outcome of your choosing, you'll have plenty of company!

Throughout history, we humans have tried many ways to predict the future, from reading palms to stargazing. Today, we refer to these as descriptive methods when we attempt to describe objectively what the future will be or could be.

On the other hand, prescriptive methods focus on determining what the future should be. These techniques can help us clarify our preferences and values so we can create a vision of what we would like to see in our lives, businesses, or communities.

Once we understand what we would like the future to represent, we're better able to take the actions required to implement it. Ideally, that future will align with our passions, gifts, and what we (or our companies) can really be the best at doing. This article suggests a two-stage process for achieving that goal.

First, Identify Your "Hedgehog Concept"

So, what can you be the best in the world (or at least in your community) at doing? This thought-provoking reflection is one of many from Jim Collins' "Good to Great: Why Some Companies Make the Leap...and Others Don't."

Collins' team examined 1,435 companies to see which ones made substantial gains in profitability and sustained those improvements over 15 years or more. Since the 1970s, only 11 companies had risen from mediocrity to greatness and stayed there -- topping many other prosperous firms that lacked the same staying power.

Of eight characteristics these companies shared, all held an unshakable adherence to becoming the best in the world at whatever they did. Each company committed to doing only those things and nothing else. That sometimes meant dropping their core businesses to pursue other things at which they could become the best in the world.

Collins and his team coined the term "hedgehog concept" to reflect a single-minded determination and focus that, similar to that of the hedgehog animal, attempts to do only one thing really well, such as curl up and roll. A hedgehog concept actually represents the intersection of three areas:

1) What you're most passionate about
2) An understanding of what you could be the best at doing, and
3) A metric that drives your economic engine and helps you measure results.

Keep in mind that according to Collins, this concept is not a goal, strategy, or plan, but an understanding of what you can and can't be the best at doing. Until you develop your hedgehog concept, you won't know your true vision, mission, or purpose.

Next, Define Your "Business Success Criteria"

Do you have a crystal clear idea of the types of business undertakings that align with your gifts, talents, passions, and strengths? In that same context, have you thought about whether your business can be the very best in the world at doing those things?

If the answers are "yes," you are in an excellent position to choose the ventures that can give you the greatest satisfaction and results.

If you're not yet totally clear about the answers to these questions, developing a set of "business success criteria" can enable you to select worthwhile endeavors with much deeper insight, and thus set the conditions for successfully pursuing them. A hedgehog concept thereby represents part of the formula you can devise to identify and choose among your very best options.

Why is this so important? It's not uncommon for people to wander into businesses, projects, and professions opportunistically, which means that they often select the next available and convenient thing that comes along. At times, this may be necessary for financial reasons. But unless we understand our underlying success criteria, we might not recognize the options that truly fuel and inspire us -- those that are best suited to our passions and strengths.

Some of your criteria could be practical considerations, and others more lofty ideals. But all of your criteria will be essential to achieving balance, fulfillment, prosperity, and higher contribution in your life.

In conclusion, a set of carefully crafted success criteria fueled by a potent hedgehog concept provides an unbeatable strategic advantage, and an excellent direction-finder for prescribing your future!

Tips For A Less Burdensome Deal
by: Simon Tauffel

People need money for variety of purposes. They can find personal loans as per their requirements and circumstances. However, if availed without first taking all of its aspects into account, the same loan may become a source of financial trouble in the coming days.

Through these loans, you can meet expenditures on home improvements, wedding, car purchasing, holiday tour etc. The loan comes for a particular purpose, or you are free to put it for variety of uses.

Personal loans are accessible in secured or unsecured options. For the requirement of greater loan of up to £75000, you need to pledge your valued asset like home or a vehicle, as collateral. The advantage of such a secured loan is lower rate of interest. Greater amount of loan comes with larger repayment duration of 5 to 30 years. However, avoid carrying the loan for many more years, as you will end-up making high interest payments.

On the other hand, the unsecured loans provides only smaller amount of up to £25000, for a short period of few months to 15 years, depending on the loan amount and your circumstances. These loans depend on the lenders’ faith in you. Hence, people find the loan approval with ease, if they have a good credit history. Both tenants and homeowners are eligible to take out these loans without collateral. However, interest rate will be on higher side.

People can take these loans with bad credit history as well. They need to prove their intention of repaying the loan on time. However, interest rate will go higher.

It is advisable to apply for rate quotes of personal loans. While comparing the loan offers, you should also be aware of the additional fees on these loans. For a less costly loan, ensure that the rate is lower and the fee charges are fewer.

Get All Your Financial Needs Sorted Easily
by: Simon Tauffel

It would be great burden for people if they experience a need for money which cannot be ignored. So only the way of borrowing money is available to the people. They can get the money for their needs easily through personal loans depending on how much money they need and how they need it.

The money is available to the borrowers for their needs which may be anything like wedding expenses, educational needs, car purchase, debt consolidation, home improvement, travel expenses, medical expenses, etc. it is up to the borrower as to how he uses the money.

To get the money through these loans, the borrowers first have to decide upon how much amount they need. If the amount required is small, then they may take up the unsecured form of the loans which will not require them to pledge any collateral. The money available through these loans lies in the range of £1000-£25000 for a term of 6months to 10 years for its repayment. Since the borrower does not pledge any collateral, he has to pay a slightly higher rate of interest for the money borrowed to cut down the risk of non-repayment.

If the need of borrowers is bigger, the money can be borrowed through the secured form of these loans. The money is available to them in the range of £5000-£75000 for a term of 5-25 years. For this, the borrowers are required to pledge rate of interest for these loans is lower due to attachment of the loans with collateral. Rate of interest for these loans is lower due to attachment of collateral with the loan deals.

The borrowers can research through the online mode to get lower rates as there are numerous lenders online who are ready to provide lower rates due to competition. Bad credit borrowers can also take up these loans for their needs.

Through personal loans, the borrower may get money for needs that can not be ignored. The choice of the loans is totally dependent on the borrower according to his needs.

Economic Recession Strategy - How To Keep Your Business Alive During Economic Recession

by: Michael Seriosa

You may be in Mail Order, Direct Mail, E-Mail/E-Zine Marketing, or you may be a local merchant with 150 employees; whatever the case-you've got to know how to keep your business alive during economic recessions.

Long before the cash flow in a business, large or small, starts to tighten up, the money management of that business has to be run as a "tight ship." Some of the things you can and should do include protecting yourself from expenditures made on sudden impulse.

We've all bought merchandise or services we really didn't need simply because we were in the mood, or perhaps in response to the flam-boyancy of the advertising or the persuasiveness of the salesperson.

Then we sort of "wake up" a couple of days later and find that we've committed hundreds of dollars of business funds for something that's not essential to the success of our own business, when really pressing items had been eagerly waiting for those dollars.

If you are incorporated, you can eliminate these "impulse purchases" by including in your by-laws a clause that states: "All purchasing decisions over (a certain amount) are contingent upon approval by the board of directors."

This will force you to consider any "impulse purchases" of serious cost, and may even be a reminder in the case of smaller purchases.

If your business is a partnership, you can state, when faced with a buying decision, that all purchases are contingent upon the approval of a third party. In reality, the third party can be your partner, one of your department heads, or even one of your suppliers.

If your business is a sole proprietorship, you don't have much to worry about really, because as an individual you have three days to think about your purchase, and then to nullify that purchase if you think you don't really need it or can't afford it.

While you may think you cannot afford it, be sure that you don't "short-change" yourself on professional services. This would apply especially during a time of emergency.

Anytime you commit yourself and move ahead without completely investigating all the angles, and preparing yourself for all the contingencies that may arise, you're skating on thin ice.

Regardless of the costs involved, it always pays off in the long run to seek out the advice of experienced professionals before embarking on a plan that could ruin you.

1244 Stock Category Advantages-

As an example, an experienced business consultant can fill you in on the 1244 stock advantages. Getting eligibility for the 1244 stock category is a very simple process, but one with tremendous benefits to your business.

The 1244 stock encourages investors to put equity capital into your business because in the event of a loss, amounts up to the entire sum of the investment can be written off in the current year.

Without the "1244" classification, any losses would have to be spread over several years, and this, of course, would greatly lessen the attractiveness of your company's stock. Any business owner who has not filed the 1244 corporation has in effect cut himself off from 90 percent of his prospective investors.

Getting “Hard-Nosed”-

Particularly when sales are down, you must be "hard-nosed" with people trying to sell you luxuries for your business. When business is booming, you undoubtedly will allow sales people to show you new models of equipment or a new line of supplies; but when your business is down, skip the entertaining frills and concentrate on the basics.

Great care must be taken however, to maintain courtesy and allow these sellers to consider you a friend and call back at another time.

Your company's books should reflect your way of thinking, and whoever maintains them should generate information according to your policies.

Thus, you should hire an outside accountant or accounting firm to figure your return on your investment, as well as the turnover on your accounts receivable and inventory. Such an audit or survey should focus in depth on any or every item within the financial statement that merits special attention.

In this way, you'll probably uncover any potential financial problems before they become readily apparent, and certainly before they could get out of hand.

Further Considerations-

Many small companies set up advisory boards of outside professional people. These are sometimes known as Power Circles, and once in place, the business always benefits, especially in times of short operating capital.

Such an advisory board or power circle should include an attorney, a certified public accountant, civic club leaders, owners or managers of businesses similar to yours, and retired executives.

Setting up such an advisory board of directors is really quite easy, because most people you ask will be honored to serve. Once your board is set up, you should meet once a month and present material for review.

Each meeting should be a discussion of your business problems and an input from your advisers relative to possible solutions.

These members of your board of advisers should offer you advice as well as alternatives, and provide you with objectivity. No formal decisions need to be made either at your board meeting, or as a result of them, but you should be able to gain a great deal from the suggestions you hear.

You will find that most of your customers have the money to pay at least some of what they owe you immediately.

To keep them current, and the number of accounts receivable in your files to a minimum, you should call them on the phone and ask for some kind of explanation why they're falling behind.

If you develop such a habit as part of your operating procedure, you'll find your invoices will magically be drawn to the front of their piles of bills to pay.

While maintaining a congenial and courteous attitude, don't hesitant, or too much of a "nice guy" when it comes to collecting money.

Building the Strength of Your Stay Power-

Something else that's a very good business practice, but which few business owners do is to methodically build a credit rating with their local banks.

Particularly when you have a good cash flow, you should borrow $100 to $1,000 from your banks every 90 days or so. Simply borrow the money, and place it in an interest bearing account, and then pay it all back at least a month or so before it's due.

By doing this, you will increase the borrowing power of your signature, and strengthen your ability to obtain needed financing on short notice.

This is a kind of business leverage that will be of great value to you if or whenever your cash position becomes less favorable.

By all means, join your industry's trade associations. Most of these organizations have a wealth of information available on everything from details on your competitors to average industry sales figures, new products, services, and trends.

If you are given a membership certificate or wall plaque, you should display these conspicuously on your office wall. Customers like to see such "seals of approval" and feel additional confidence in your business when they see them.

Often Overlooked-

If at all possible, you should have your spouse work in the business with you for at least three or four weeks per year.

The important thing is that if for any reason you are not available to run the business, your spouse will be familiar with certain people and situations about your business.

These people should include your attorney, accountant, any advisors or consultants, creditors and your major suppliers. The long-term advantages of having your spouse work four weeks per year in your business with you will greatly outweigh the short-term inconvenience.

Many couples share responsibility and time entirely, which is in most cases even more desirable. Whenever you can, and as often as you need it, take advantage of whatever free business counseling is available.

The Small Business Administration published many excellent booklets, checklist and brochures on quite a large variety of businesses.

These publications are available through the U.S. Government Printing Office. Most local universities, and many private organizations hold seminars at minimal cost, and often without charge. You should also take advantage of the services offered by your bank and local library.

The important thing about running a small business is to know the direction in which you're heading...to know on a day-to-day basis your progress in that very direction [your dynamic Business/Marketing Plan]

Be aware of what your competitors are doing and practice good money management at all times. All this will prepare you to recognize potential problems before they arise. In order to survive with a small business, regardless of the economic climate, it is essential to surround yourself with smart people, and practice sound business management at all times.

The Misconception About Business In The Summer-

Whoever started the nasty rumor that Mail Order business is very slow during the months of July and August is dead wrong. In case you are new to the world of Mail Order you are likely to believe this rumor.

The sad part is that a lot of people in the business really believe it! Why do they believe it? Because they have been told by someone else and the rumor was considered "gospel" - so that someone told someone else and so on- sound familiar?!?

What people don't realize is that there is no foundation to this rumor. The only reason the mail order business MAY slow down in the summer months is because of the nature of the product being sold. Try selling winter clothes in July!

Some people will go so far as to stop advertising during the summer months because they are convinced they won't get any sales. Because of the drop in revenue for publishers, due to this line of thinking-

Everybody suffers and they keep the rumor alive and true. Only people believing this lie are making it happen.

Is It Possible To Create An Impossible Business?

by: Jonathan Haryanto

Consultants, coaches, and other service professionals often start a business believing that all they need to do is charge a "reasonable" fee and sell "enough" of their time. Consultants hope to get an edge by claiming to be the fastest, best, or most experienced.

Tired superlatives in proposal include: Most, Superior, Best, Maximum, Optimal, Minimum, Fastest, Unsurpassed, Shortest, Unrivaled, Easiest, Highest, Least, Unique, clients routinely ignore such claims as unproven hype.

Nothing is intrinsically wrong with any of the preceding words, and we all use them in spoken and written communication (for example, "This is the fastest way to do that.") But in proposals, they are suspect, and you should use them sparingly, if at all. It's easy to think that any business can be successful if you work hard enough, but there are many situations where this just isn't so. But unless you do the math to prove or disprove your assumptions, you may be creating a business that can never succeed. Here's what can happen:

*Impossible Business #1 *Nancy was selling her services as an image consultant to individuals who wanted an updated or more professional look. She charged $75 per hour, which she thought was the most anyone would realistically pay to work with her. In most cases, she traveled to a client's home or went shopping with her client.

Including travel time and lunch meant that Nancy could only make two appointments in one day. The average appointment was two hours long. So the maximum amount Nancy could earn in one day turned out to be $300. But in order to earn that amount five days per week, Nancy would have to schedule ten different clients, all of whose schedules were able to adapt to whatever times she had available.

This was hopelessly unrealistic. Even if Nancy had been able to make the scheduling work, when would she have had the time to do the marketing required to land that many clients? It turned out that the maximum Nancy could really earn using this model was about $750 per week. After paying her taxes, she couldn't even cover her monthly living expenses

*Impossible Business #2 *Tom is a student who works as a software consultant for midsize company._ _ . He typically charged $80 per hour, and when he landed a contract, it often consisted of 25-100 billable hours.

Because Tom's earning capacity was so high and he disliked marketing, he spent a lot of money on marketing himself indirectly. He purchased display ads in industry journals and directories, mailed expensive brochures to large lists of prospects, paid to exhibit at trade shows, and hired a telemarketer to prospect for him. Tom also worked on contracts that came through agencies, who often took 25-35% of his earnings as their percentage.

Tom is earning as much as $90,000 per year, but he was losing about $15,000 per year in agency commissions, and spending $25,000 per year on marketing. In return for all his hard work, he was earning considerably less than he had at his last job.

*Making the Impossible Possible *New consultants, coaches, and other professionals almost always overestimate how much they can earn and underestimate the amount of time and money required to successfully market themselves. They also forget that they will have to cover not only their living costs and business expenses, but pay self-employment tax, buy their own health insurance, provide for their own retirement, and allow for unpaid vacation and sick time.

If Nancy or Tom had taken the time to sit down with a calculator before starting out in business, they would have quickly discovered that they were on the wrong track. But both of these businesses were able to be rescued.

Molly began selling her time by the day instead of by the hour. She offered her clients a full-day package that consisted of a wardrobe review and consultation in the morning and a shopping trip in the afternoon. By charging $400 per day and scheduling three clients per week, she could earn more than double than she did previously.

She also began offering a monthly one-day image workshop as a way of bringing in more income while giving prospective clients a chance to experience her work. The workshop became her main source of new clients, and marketing the workshop turned out to be easier than marketing her personal services.

Tom learned how to market himself less expensively through networking, speaking, and writing articles. Instead of buying booths at trade shows, he was showcased there as a presenter, and spent time networking with the other attendees. The same publications where he used to run ads now ran his articles. Rather than paying a telemarketer, he started picking up the lunch tab for people he thought could refer him some business.

As a result, his expenses for marketing and commissions dropped from $35,000 per year to $15,000. At the same time, his income rose to $125,000 per year, because as his visibility and reputation grew, his services were more in demand and he could command higher rates.

If earning a decent living as a self-employed professional sometimes seems impossible to you, start asking how it could be possible. What can you change about how you are marketing yourself, how much you are charging, and how you are packaging your services? While it could be that success will come if you just work a little harder, it's more likely that you first need to start working a little differently

101 Guide to Better Invest your MONEY!!

by: Jimmy Lee

Your Essential Starter Guide to INVESTING MONEY!!

If you have been working for some time, you probably have accumulated some form of savings, and the first mistake we don't want to make is to let the money stay idle.

Imagine your current savings like a little plant, you need to constantly give it nutrients and provide the right conditions for growth to take place. Hence, if you are someone who always place your savings under a normal saving account in a bank, it is time to relook at other alternative forms to grow your money - better and faster.

One approach is through Investment. Sounds like a taunting term, and one which many people do not understand and hence never got the chance to take the first bold move.

Today, I will be sharing with you an Introduction Guide to Investment, and hope to build up your knowledge and confidence in this field to take the right decisions.

What is Investing?

1) Investing involves the purchasing and selling through financial tools including stocks, bonds, options, certificates, and more.

2) Investing can be done through financial advisors or personally, although financial advisors will charge you additional fees for their services, but they could be valuable sources of information and help.

3) Investing can be easily performed at home with a computer with an internet connection.

How to start Investing?

To start investing, you must have surplus cash. Rule of thumb: You should have at least 3 months of liquid cash - i.e: ready cash to tide you over in terms of emergencies.

Given the tons of different stocks and mutual funds in the market to choose from, it is essential to follow a few methologies to ensure better selection and return on investments (ROI) in the long run.

3 Simple Investment Methologies

1) What to buy?
2) When to buy?
3) When to sell?

What stocks or funds to buy?

The entire market consists of over 10,000 stocks, so how can we narrow down our selection to the elite stocks, and make the right buying decisions? Luckily, we have indicators such as the Dow Jones Industrial Average, the S&P 500, and the Wilshire 500 among others on the New York Stock Exchange.

The Dow JOnes reflects the average stock prices of top 30 largest companies.
The S&P 500 reflects the average stock prices of top 500 companies, representing companies that are worth 75% of the entire stock market value.
The Wilshire 5000 reflects the average stock prices of top 7000 companies.

One proven worthy strategy is through index funds, i.e invest in the indicators itself. There exists a special mutual fund which is made up of all 500 stocks in the S&P 500. This means that only are you investing in the top companies, you are also diversifying and lowering your risks, and maximizing your potential gains in the future, given the proven track records of these companies in order to be listed in the S&P 500.

What about those professional managed funds? Are those worthy of consideration? See below for clear advantages of index funds over those professional managed mutual funds.

Index funds

Lower costs, 0.2 percent
Low transaction fees
Lower tax
Low portfolio turnover

Professionally Managed Funds

Higher Cost, >2%
Higher transaction fees
Higher Tax
Higher portfolio turnover due to higher risk

Hence, for a starter to investing, the safer and obvious approach is to invest in index funds given the lower costs, higher stability, and proven good past performance records.

Are you going to trust the financial advisor and give him your hard-earned money, for them to give you false promises of high returns, and charging you exorbitant fees to support their own commission pockets. NO !!!

Hence, ANSWER on what to buy is clearly combined "INDEX FUNDS".

When to buy those stocks or funds?

We all know the benefits of compunded interest, so the faster you start buying, the more money you get to compound.

ANSWER is "Right Now" !!

You dont need to have a big lump sum of money to start, you can also invest in a periodic manner, for example invest on a monthly basis. While doing that, you are also practising dollar cost averaging technique, which is a very powerful technique. Since prices often fluctuate, there are months where the prices are slightly lower and as a result you could buy more with the same monthly investment amount you have committed to. As a result, your total portfolio value will increase substantially due to more shares bought during lower prices.

The trick is not to freak out and do massively selling, when the stocks are going downtrends for that month. By buying the combined index fund, you are already lowering your risks, coupled with the power of dollar cost averaging, you can now ignore the fluctuation of the market totally.

When to sell those stocks or funds?

After knowing what to buy, and when to buy, you also want to know when is a suitable time to sell those stocks or funds.
rt working a little differently

Set Yourself Free From Debts With A Debt Consolidation Loan

by: Gracie Bishop

When there are so many opportunities to get money through loans available easily, then it is pretty much expected to see that debts are created for borrowers with an equal ease. The reasons for this may be numerous but the point lies in getting rid of them. So to remove these debts, it is easier that the borrower takes a debt consolidation loan for the purpose.

Through this loan, the borrowers can take up money for their purpose of removal of debts. This can be done by the repayment of the debts that are pending on them. The borrowers can use this opportunity for removal of their debts if they amount up to more than £5000 with two or more lenders.

This loan can be taken up by the borrowers in the secured as well as the unsecured form. It totally depends upon the amount that is owed by the borrower to the lenders. If the debts of the borrower amount up to £25000, he can take up the unsecured form of the loan. For this, the borrower does not have to pledge any asset with the lender. The money is obtained collateral-free and has to be repaid through monthly installments in a term of 6 months to 10 years.

If however, the borrower has debts more than an amount of £75000, then he has to pledge an asset like his car or house with the lenders to get the secured form of the loans. This form of money is required to be repaid to the lenders in a term of 5-25 years. The rate of interest for this form is however lower than the unsecured form due to attachment of collateral with the loan deal which assures the retrieval of the loan amount. Lower rates can be obtained with the help of online research and comparison.

With a debt consolidation loan, the borrowers can easily get the money that they need to repay all their prior dues. Financial issues can be easily stabilized through this way.

Save Money The Next Time You Borrow
by: George Kane

While taking up money for fulfilling needs that are important, we usually tend to ignore the facts that are so evident to us like the high rate of interest that is charged. This is because we are ready to compromise with the situation. But now with the provision of cheap APR loans, money is available at lower rates of interest easily.

The borrowers who are in need of money and keen on taking up loans to fulfill their wishes and needs should research well for all the loan opportunities that are available. This is important so that the best deal can be availed which is charged a lower annual percentage rate which will help the borrowers in saving a lot of money on the interest for the loans. This research can be well made online.

These loans with a lower interest rate can be easily availed through the secured or the unsecured form according to the needs of the borrowers. The unsecured form of these loans will cater to the smaller needs of the borrowers or to those who do not have any assets to pledge. The amount that can be borrowed lies in the range of £1000-£25000 and is borrowed for a term of 6months to 10 years.

For the borrowers who need somewhat bigger amounts for their requirements, they can take up the secured form which will require them to pledge an asset with the lender. The money that can be borrowed lies in the range of £5000-£75000. The borrowed amount comes with a repayment term of 5-25 years and a lower rate of interest due to the guarantee of retrieval of the loan amount.

For the bad credit borrowers as well, these options are open to be taken up. The borrowers can take up a research to get lower rate deals. Competition amongst lenders helps in getting lower rate deals.

Through cheap APR loans, the borrowers can find lower rate deals for their needs easily. The money is charged lower so as to help in reducing the burden of the interest amounts.

Best Of Finances At The Best Of Terms

by: George Kane

Every individual has the right to fulfill their dreams and various wishes. These wishes and dreams depend a lot on the availability of finances. If you are a service personnel looking for finances to fulfill some of the needs and desires, you can opt for personnel loan. This loan is specially crafted to meet your very demands at the best possible terms and conditions.

The amount obtained under this loan can be used to meet expenses on home renovation, purchasing your dream bike or car, meeting wedding expenses, paying college admission fees, going for a vacation or paying off all the existing debts to improve the credit score. This loan offers the necessary finances to take care of all your needs and wishes.

To make it more convenient and easy, lenders offer this loan in secured and unsecured form. The secured from of the loan can be availed if the borrower is ready to attach any valuable property such as residence, real estate etc as collateral. Lenders approve the amount on the basis of equity value of collateral. It means if you are placing collateral of high equity, you will be able to obtain a bigger amount. This loan option has larger repayment duration. The interest rates too are low as the amount is secured against an asset.

On the other hand, unsecured option of personnel loan does not have the clause of attaching any collateral. Instead of collateral, the amount is advanced on the basis of your income proof, employment status, bank statements etc. The amount is very limited and has short repayment duration. Without any collateral, the interest rates offered are slightly higher.

Bad credit individuals can also apply for this loan. However the interest rate offered will be slightly higher.

This loan can is easily accessible and can be sourced from lenders like banks and financial institutions. However to avail this loan at the cheapest possible rates instantly, it is preferable to use the online mode.

Personnel loan offers the best of finances to borrowers with the best of terms. This loan helps you to fulfill the various dreams and wishes without any financial constraint.

MLM Prospecting: Creating a Win-Win Outcome

by : Liz Monte

In any business endeavor, a win-win outcome is always the most satisfying and productive. It certainly beats the alternatives - win-lose, lose-win, or (heaven forbid!) lose-lose - in which one or both parties walks away feeling an assortment of negative emotions, possibly including disappointment, anger, resentment, and a desire to throw crockery against the wall.

What do we mean by win-win when it comes to finding new partners for our network marketing business?

For the prospector (you), a win probably means acquiring a new business partner with the following attributes: easy to work with, motivated, determined to succeed, reliable and accountable, upbeat, honest, hardworking, and so on. Of course, you would probably also want your recruit to have some free time and enough money to get started.

For the prospect... well, we really don't know what a win would be for her, do we? We could make an assumption and guess. We could assume that she just wants to make a lot of money. But what if we guess wrong? What if her heart's desire is to help people and make a difference in the world.

The only way we can know for sure what's going through our prospect's head is to talk with her -- ask questions, listen closely to the answers, ask more questions, and do a lot more listening.

One word of caution, though: When interviewing a prospect, it's very tempting to listen just until she mentions some problem your product or opportunity might help solve. And then... (sound of bugles) YOU'RE OFF AND RUNNING! Bending her ear about how wonderful your company is and how much she's going to LOVE what the products will do for her.

But telling why YOU think your opportunity is the greatest thing since sliced bread is not the goal. The goal is to reach a win-win outcome, and there's more to it than just presenting your favorite features and benefits and assuming that's what your prospect wants, too.

If you're truly dedicated to win-win, your goal is to reach a deep understanding of what a win would be for her and then honestly assessing whether or not your opportunity would create that.

If it's not a good fit, let it go. Thank her for her time and move on.

On the other hand, if you believe your opportunity is a match for her, go ahead and explain to her why you think so. Be sure to connect the dots between her specific problems and how your opportunity can address them.

Then she signs up, right?

Not quite. Actually, there's yet another critical step you both must take before reaching a win-win outcome.

Recently, I started reading a book that really gets into the whole win-win strategy, "The New Conceptual Selling" by Stephen E. Heiman and Diane Sanchez. (Although it was written mainly for business-to-business salespeople, most of the principles the book lays out are applicable to network marketers, too.)

It describes three stages of decision-making in the sales process.

Stage 1: The decision-maker (your prospect) comes to a better understanding of the situation she's facing. (This is where your question-answer dialogue helps her.)

Stage 2: The decision-maker explores her possible options and solutions. (This is that other critical step I mentioned, and it's where many network marketers falter.)

Stage 3: The decision-maker puts it all together and picks the best option for herself.

Why do I say that many MLMers falter in the second stage? The answer is that we naturally want OUR option to be the only one the prospect considers. But the person sitting before us must be free to consider ALL her choices, or her final decision will never be satisfying to her. (By the way, this is a common problem with many salespeople, not just network marketers.)

Plus, people know when they're being pushed or manipulated. Throughout this whole conversation, you've been creating rapport and building trust. If you suddenly start pitching your solution as the only one, your prospect will close up again before your very eyes. She might start talking about how she needs to think a few things over - and maybe she'll get back to you in a couple of weeks. Maybe. In other words, you just lost her.

Or if you do succeed in manipulating her into agreeing to your solution without giving her a chance to think about her other choices, she's likely to feel buyer's remorse down the road and secretly resent you for it forever. That's certainly no way to begin a healthy business relationship, is it?

If you want to play a positive role in your prospect's decision-making process and achieve your win-win goal, you must make it totally clear to her, both in your words and in your actions, that you support her right to explore all her different options.

The good news is, if you truly understand her situation and genuinely believe that your opportunity is her best solution, and if you have effectively communicated why you think that way, chances are pretty good that your prospect will end up agreeing with you. And then you will get to enjoy the most treasured of all outcomes.

Your new business relationship will be launched in an atmosphere of mutual respect and commitment, with the positive expectation that it will continue indefinitely. You and your prospect will each get what you want, and you'll both feel terrific about your decisions.